Roger Wassmer (CEO)
Roger Wassmer (1973) has been CEO Switzerland since the beginning of January 2020 and manages the business of the Swiss companies of mobilezone. Previously, he served as COO Switzerland and Austria and led mobilezone reload (former mobiletouch Switzerland) as Managing Director from 2014 and mobiletouch Austria from 2015. He worked at Publimedia and EurotaxGlass as Sales and Marketing Manager as well as CEO at OmniMedia AG and Managing Director of Car4you. From 2012 to 2014, Roger Wassmer was Country Manager at zanox Schweiz AG. After further training as a federally certified marketing manager, he obtained an Executive MBA FH and completed the Senior Management Programme CAS at the University of St. Gallen.
Bernhard Mächler (CFO)
Bernhard Mächler (1990) has been CFO and member of the Group Executive Board of mobilezone since October 2025. Prior to this, he served as CFO Switzerland from 2024. He joined the company in September 2020 as Senior Manager Controlling and has been Head of Corporate Controlling since the beginning of April 2021. Prior to this, he worked as an auditor for PricewaterhouseCoopers at various management levels for around six years from 2014. Bernhard Mächler holds a Master's degree in Accounting and Finance from the HSG and is a Swiss Certified Public Accountant.
Lars Keller (COO)
Lars Keller (1982, Swiss) has been Chief Operating Officer (COO) of mobilezone since November 2025. Prior to this, he was Chief Sales Officer at Salt since 2018. He has many years of management experience in Swiss sales and was, among other things, Sales Manager at mobilezone AG and Zebra Fashion AG. He is also the founder of DC DressCode AG.