mobilezone enters strategic partnership with Philion SE



Rotkreuz, 15 November 2018

mobilezone enters strategic partnership with Philion SE

Via its German subsidiary einsAmobile GmbH, mobilezone is entering into a strategic partnership with Philion SE which, as the owner of Fexcom GmbH, is one of the largest independent telecommunication retail chains in Germany.

The partnership will result in Germany’s first network-independent mobile communications service provider to dovetail both online and offline marketing. As part of the strategic partnership, Philion will take over a 30 per cent share in Mister Mobile from einsAmobile, which will retain a 45 per cent share. The co-founder of Mister Mobile, Robert Ermich, who runs the online platform DEINHANDY, will also remain a shareholder with 25 per cent and will stay on as CEO.

With its well-known brand DEINHANDY.DE, Mister Mobile runs one of Germany’s biggest and most successful online platforms for the sale of telecommunication products. Thanks to the new partnership, it is set to benefit within the German market from the concentrated sales power of Fexcom, which currently boasts 167 stores. The Philion Group is planning to increase the number of stores to around 300 by the end of 2019 and to rebrand them DEINHANDY. This way, the well-known online brand will also be present and further reinforced at the POS (omni-channel approach).

“This collaboration between the two companies will ensure that online and offline sales are integrated with one another and thus the best of both worlds in telecommunication combined. Within this omni-channel strategy, customers will from now on be offered a unique experience for everything relating to mobile communication, smart home and IoT (Internet of Things) products under the well-known brand DEINHANDY”, says Murat Ayhan, Managing Director of einsAmobile and member of the executive board at mobilezone.

New growth potential in the core market of Germany

From now on, the companies in the mobilezone and Philion groups will work closely together. In the next five years, all telecommunication contracts and mobile communication devices within the Philion Group will be processed via the mobilezone Group.

Murat Ayhan is convinced: “The collaboration is another important strategic step for mobilezone in implementing its growth strategy.”

For questions or additional information:

Markus Bernhard

Chief Executive Officer

mobilezone holding ag